![]() ![]() ![]() Eighty percent of the enrollment is repeat business.Īccording to Villapiano, the camping industry has significantly changed over the years. Led by Villapiano, his sister Carolee, brother Gus and team of dedicated counselors, Seashore is known for taking camping way beyond the ordinary - and adding elements of sports camps, surf camps, and day trips into an all-inclusive package that brings campers back year after year. While Cittadino’s original principles have been the driving force through the decades, under the ownership of the Villapiano family, the camp has changed with the times to give today’s children the kind of summer experience they are looking for – and one which is much broader than in the past. ![]() Villapiano’s family became involved in the business when Cittadino retired in 1974 and sold Seashore to the late Augustus (Gus) Villapiano, a 25-year employee, who moved the camp to its present headquarters, located a block from the beach at 345 Second Avenue in Long Branch. Marks, Bravo’s Millionaire Matchmaker, who discussed their days at Seashore on national television in December 2010.Īccording to director John Villapiano, a former professional football player and state assemblyman, more than 40,000 young people have spent summers at Seashore and more than 60 percent of the staff was once campers themselves. The shore choice with generations of families for 85 years, the camp has been attended by celebrities including Fox 5’s Wendy Williams and P.J. Highly respected by the American Camp Association and winner of a Family Business of the Year Award, Seashore received a proclamation from Long Branch City officials in 1994 naming February 12 Seashore Day Camp Day. Opening as the first day camp in New Jersey and one of the first in the United States with just seven children, Seashore has grown over the last eight and a half decades into one of the largest businesses in the area, accommodating more than 500 boys and girls each summer, providing jobs for approximately 100 staff members per season and setting the standard for what camping should be. What he did not know was that he was pioneering an industry that would ultimately benefit hundreds of thousands of children in Monmouth County and that the camp would become as synonymous with summertime as the beach itself. LONG BRANCH, June 9 – When John Cittadino, a teacher and swim coach in Asbury Park, founded Seashore Day Camp in 1926, he knew children needed a recreational program where they could interact with others during their summer break. ![]()
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